• Industry Wondering Why Google’s Dropped Local 7-Pack for 3-Pack

    August 13th, 2015

    Google has been making a public and hard push for local and mobile search. So their move to drop their local 7-pack in favor of a reduced local 3-pack has many SEO experts scratching their head and wondering why?

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  • Panda 4.2 Taking its Sweet Time

    July 30th, 2015

    Google seems to be moving as slow as its algorithm’s namesake with the rollout of the most recent Panda 4.2 “refresh”. The update is expected to impact a relatively small percent of search queries. Google said it expects Panda 4.2 to impact 2-3% of search queries. That compares to 3-5% and 7.5% for the most […]

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  • Yahoo Gives Back Some of its Search Gains

    March 30th, 2015

    Yahoo has been locked in a battle to take and retain share of search volume from Google for many years. It got a big boost in November when Yahoo became the default search engine for Firefox. The deal gave Yahoo an immediate boost. According to StatCounter, the company’s search share grew from 8.6 in November to 10.1 percent in December and grew again in January reaching 10.68 percent. But it appears that growth has slowed and Yahoo has given back some of the gains. Numbers in February show Yahoo’s search share dropped to 10.38 percent. Google and Bing both picked up the volume from Yahoo.

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  • Drop in Traffic May be Caused by URL Theives

    March 23rd, 2015

    Webmasters and search engine optimizers constantly watch out for sudden drops in web traffic. This can have a devastating impact on the bottom line. These days there is a new and growing culprit in traffic drops that has nothing to do with Google algorithms or how your website ranks. The Wall Street Journal (WSJ) reports that cybercriminals are targeting business websites. The thieves are misappropriating actual domain names. This can cause a significant and immediate drop in traffic.

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  • Google to Start Indexing Apps

    March 16th, 2015

    Google recently announced that it will now be indexing information contained in apps in order to provide the most relevant and timely results no matter if the information lives on a web page or in an app. According to the Company, “App Indexing lets Google index apps just like websites. Deep links to your Android app appear in Google Search results, letting users get to your native mobile experience quickly, landing exactly on the right content within your app.”

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  • Generate Some Keyword Buzz and Earn Inbound Links

    March 9th, 2015

    These days a large part of SEO is generating natural backlinks. Thanks to Panda the definition of “good” backlinks has become significantly more restrictive. Get caught with “bad” or unnatural links and you will be penalized. One way to generate natural links is to create content around target keywords that creates some buzz and is shared often and across many platforms. But how can you know what keywords and what type of content will generate the desired buzz?

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  • Tool to Help Track Local Search Results

    March 3rd, 2015

    Understanding how you rank locally is important especially given the significance Google and other search engines are placing on local search these days. This can be tough to do if you are not physically located in each area you are tracking as you are pulling the data. That is because searches done in different places yield different results. It has gotten even trickier now that Google localized down to the zip code. How does one check how you rank for non-location specific keywords in the geographic areas where you operate your business?

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  • Google Forms Panel to Try and Limit Right to Be Forgotten

    February 23rd, 2015

    In their ongoing effort to limit the Right to Be Forgotten decision to European Google sites, the company named an eight member committee to help guide it on implementing the EU court decision.

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  • Yahoo’s Share of Search Grew Again Thanks to Firefox Deal

    February 16th, 2015

    Credit: StatCounter
    Google has mounted a Switch Back campaign, but it doesn’t seem to have caught on yet.
    StatCounter attributes all the gain to the Firefox deal and reports that when you take out the Firefox users, Yahoo’s share is flat. Too bad for Yahoo that Firefox has just 14% of the US Internet traffic, or the impact could be much greater.
    So what does this mean for SEO? Google is still the big guy, but Yahoo and Bing still attract a good share of the market. So make sure you are optimizing for all the main search engines to strengthen your ranking across the board.

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  • Search Is Key Source of New Customer Acquisition

    February 9th, 2015

    It can be frustrating to keep up with the constant changes to the search algorithms and the whims of the major search engines. You may be tempted to throw your hands in the air and surrender. Take heart. There is good reason to keep up the fight and stay in the game. Recent studies show just how important your organic search ranking is to acquiring new customers.

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