Colorado Springs Search Engine Optimization

Searching for a Colorado Springs search engine optimization consultant? Pikes Peak SEO is in the business of improving search engine visibility for small to medium sized businesses worldwide.  Pikes Peak SEO's Blueprint, a comprehensive step-by-step process, addresses the factors that will improve your search engine rankings.  We'll identify keywords that uniquely relate to your business and ensure that your web site ranks well in major search engines.

Pikes Peak SEO’s goal is to improve the standing of your company within the search results of Google, Yahoo, Bing and many of the smaller engines in the optimization process.

• Search engine optimization will benefit your company by:
• Increasing web traffic, which means more visitors who are self-selecting and interested in your products or solutions. 
  
• Generating more leads from your web site which will contribute to increased sales and profit.

Implementation of Search Engine Optimization with Pikes Peak SEO will substantially increase your web visibility in the search engines.  Ranking well in search engines translates to more visitors, more leads and more business.  It only takes a few new customers to recoup 100% or more of the investment in an SEO project.

Following is a partial list of services we offer.

Keyword Research and Recommendations

Keyword analysis is THE most important part of search engine optimization.  Using proprietary software, we can determine the optimum keyword phrases for your business to target.  By understanding each keyword’s volume, level of competition and overall relevance to your business, we can recommend the target keyword phrases for successful increases in web site traffic.

Often, the phrases thought to be popular are not the phrases used most by searchers.  Our analysis will help uncover which keyword phrases are actually being searched on by your prospective customers.  We will help you to find those overlooked keyword phrases that have search engines queries, but few competitors vying for the same phrase.  Sometimes, the best keyword phrase is not the one with the highest amount of traffic.  These phrases often have many competitors using the same target phrase resulting in high levels of competition.  We can recommend phrases that will gain you the highest amount of traffic based both on search volume and competitiveness.

A competitive analysis will help you to understand what your competitors are doing to obtain web site visitors. PPS will produce web ranking reports to identify your top internet competitors in the industry.  Once the top competitors are determined, PPS will analyze their sites, then implement the best strategy to leap frog and “out-rank” the competition on the search engines.

The keyword phrases used on top competitor sites will be reviewed and analyzed to determine effectiveness as well as look for opportunities for new keyword phrases for your site.

Search engines place a large emphasis on link popularity.  A web site’s overall ranking will dramatically increase if there is a large number of high-quality, relevant links pointing inbound to the web site.  PPS will run a detailed report against your top competitors to see what sites are linking to them and determine inbound link opportunities to solicit.  It’s a fact, 65% of the Google Algorithm is determined by the number of high quality, inbound links to your web site. 

Meta Tag/Code Optimization

Web sites have underlying code, called meta data, that provides information to the search engines about the web site’s subject matter.  The metadata on a site includes titles, descriptions, keywords, robot instructions and even location.  This information is placed as tags in the head section of an HTML document.  When a search engine spider crawls a site, one of the specific items it gathers is the meta data.  By optimizing a web site’s content and underlying code, the ultimate goal is to rank higher in the search engines under specific keyword phrases associated with your business.  The home page, sub pages, landing pages, summary pages and product pages can all be optimized to target specific keyword phrases, as determined from the keyword analysis.  PPS will update the code on all relevant pages of the web site.  Image optimization is also included in the SEO process.

Local Business Results (Google)

Studies show that 40% of all search engine queries have a local intent.  In addition to showing traditional organic search results, Google is now displaying local results at the top of its search results page.  Typical local search queries include not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude.  PPS will submit your web site to the Local Business Results in the major search engines.

Content Optimization

Once the keyword phrase selection process is complete, it is important to effectively incorporate these keywords into the content of your site.  The search engine algorithms carefully inspect the “keyword density” of each page to determine how relevant that page is to a specific phrase.  Keyword density is the ratio of the keyword (or keyword phrase) that is being searched for, against the total number of words appearing on a page.   Too much use of a keyword phrase might look like spam to the search engines.  Not enough use of a keyword phrase on a page might pass as irrelevant.  If the target keyword phrase has the proper keyword density, then the likelihood of your page obtaining better search engine ranking will increase.  Search engines view pages more positively when they have an adequate word count on each page.  Generally, pages that are 350 to 500 words in length are optimal.  Pages with too little or too much content may negatively impact the ranking of a page.  Our experts know how to modify content in a way that will attract the search engines to your web site.

Web sites contain precious energy (or Page Rank) that needs to be properly channeled to the most important pages of your web site.  Page Rank flows freely from one page to another, with inbound links to the page adding to page rank and outbound links 'leaking' it.  By properly structuring the links on your pages, you can have influence on how the Page Rank is distributed throughout your site.  This process is called Page Rank Sculpting.  Using proprietary technology, we are able to determine and create the perfect blue print to efficiently flow page rank to the most important pages on your web site.  This will result in having a high Page Rank for the most important pages on your site.

When you walk into a shopping mall, there is usually a map or directory illustrating where all the stores are.  Site maps are very similar in nature.  The site map directs the search engine spiders to all of the relevant urls on the site.  This allows the sub pages and landing pages to be easily accessible to the search engines for quick indexing.  This helps to insure that all pages are indexed properly and none are left behind. 

 In addition, most search engines spiders will follow only a limited number of links on a page.  The site map allows the spider access to all of the linked pages.  When the search engine optimization and page build out is complete, PPS will install a site map in the root directory of your web site.  A site map can also be a page that is visible to web site visitors showing them each page available on the site.  This can be helpful to users and act as a navigation aid.

Google analytics generates detailed statistics about the visitors to a web site.  It can track visitors from all referrers including search engines, display advertising, pay-per-click networks, affiliate programs and email marketing.  Google analytics also highlights stats such as unique visitors, bounce rates, time on site, page views and source of entry.  Google Analytics is implemented by including what is known as a "page tag".  This is referred to as the Google Analytics Tracking Code (GATC) and is a hidden snippet of JavaScript code that is added onto every page of the web site.  This code collects private visitor data and sends it back to Google data collection servers for processing.

In addition to sending information to Google servers, the Google Analytics places a cookie on each visitor's computer. This is used to store anonymous information such as whether the visitor has been to the site before, when the visitor arrived and where the visitor came from (e.g. search engine, directory, banner, email etc).  The Google Analytics data is dashboard-style, where you can initially view high level tracking data and drill into more in-depth data as needed.  The detailed information provided by Google Analytics will help you to make intelligent decisions about the effectiveness of your marketing.  PPS will install the Google Analytics tracking code to each page of your web site. 

Video consumption is no longer isolated to TV.  It now includes video sites and search.  With increased consumer bandwidth, video is on the rise.  Video is also now being indexed (found) by the search engines. Video search engines like YouTube, MetaCafe, ExpertVillage, Google, AOL and Yahoo all have the capability of indexing video clips.  Creating video and submitting the feeds to the engines can substantially increase traffic to your web site and even help your link popularity in some cases.  Images, like videos, can be optimized for the search engines as well.

Search Engine and Directory Submission

After the search engine optimization work is complete, you will want the search engines to visit! PPS will submit your site to the search engines.  A few weeks later, the search engine spiders will crawl and index the pages on your web site.We will also submit the web site to directories, such as DMOZ and Yahoo for additional visibility and link popularity.

Reporting

Google Analytics Reporting

A good analytics program can quickly tell you what’s working and what’s not in your Web marketing campaign. Reports are available you from Google Analytics, the premier tool for web traffic analysis.  With the reports provided you can see and analyze your web site traffic.  These reports are designed for marketers, not technologist, to help you understand how your marketing is performing.  In addition to measuring how your online marketing is working, Google Analytics can also be used in conjunction with your web site to measure traditional marketing results such as print or advertising. 

Web Trends Reporting

An investment in your search engine optimization for your web site is only worth it if you can see how it adds value to your business.  Keyword Trends Reports are a way to see how your investment is performing.  PPS will provide detailed Search Engine Rank Position reporting on a monthly basis.  Below is a sample dashboard report.

These reports will track each target keyword phrase and analyze ranking trends, link popularity and overall saturation in the search engines.  You will be able to see how your site is ranking against each competitor by traffic volume, keyword phrase and link popularity.

As your market and search engine requirements change, we provide your organization with monthly recommendations for ongoing improvements to your web site and search engine optimization that will keep your site’s popularity and traffic from consumers growing.  Clients that work with us on an ongoing basis are able to continually adjust their web site and marketing strategies to uncover new opportunities and markets, improve return on investment for existing campaigns and create new campaigns based on intelligence gained through ongoing refinements to their site.

If you need a Colorado Springs search engine optimization consultant, please contact us today!