Search Engine Optimization
We are the premiere Colorado Springs Search Engine Optimization (SEO) experts. Pikes Peak SEO offers the following SEO services:
 Keyword Analysis and Phrase Recommendations
Page Content and Code Optimization
Creation of Keyword Landing Pages
Installation of Site Maps
Installation of Google Analytics
Building Link Popularity
Optimization of Video
Submission of Article and Press Releases
Submission to the Search Engines and Related Directories
Ongoing Site Recommendations and SEO Enhancements
Keyword Analysis and Phrase Recommendations
The most important component for effective search engine optimization is identifying what keywords or phrases that viewers will use if they are looking to find a business like yours. Determining the optimal keyword phrases that your site should target is an evolving science that requires the use of proprietary software. This software and our many years of experience analyzing keyword volume, level of competition and overall relevance to your business insure that we recommend the targeted keyword phrases for a successful internet marketing campaign. Success equals more traffic, better leads and additional closed sales for your business.
Page Content and Code Optimization
engine optimization. The site’s page content and underlying code have to be optimized to best attract the search engines, with the ultimate goal of increasing the pages rank within the engine under the specific keyword phrases related to your type of business. PIKES PEAK SEO will insure that your page content and underlying code are optimized to achieve the best rank possible from the search engines.
Creation of Keyword Landing Pages
Landing pages are designed to be text intensive “informational pages” that attract the search engines to your site for a particular keyword phrase. Each landing page must contain a certain number of words, 350 – 500, and will target only one or two keyword phrases. Once the viewer has found this entry point to your site using a search engine, the landing page re-directs the consumer to a sales page where they are educated about your product and hopefully converted to a sale.
Installation of Site Maps
The best way to find your way around a new shopping mall is to refer to the map or directory that illustrates where the various stores are located. Site maps are very much like the mall directory. Site maps are the directory the search engine’s spiders use for fast and effective indexing of the information found on your web site. This insures that all of the site’s pages are indexed properly, and all pages can be located by the consumer.
Installation of Google Analytics
It’s crucial to understand the viewing consumers information related to their locating of your site. How did they find you? How long did they stay? How many pages did they view etc? Are they a new “unique” visitor? Google Analytics will generate the detailed statistical information to answer these questions by tracking the visitors from all referral sources including search engines, display ads, pay-per-click networks and email marketing campaigns.
Building Link Popularity
Search engines place a lot of emphasis on link popularity when ranking a site in its directory. A web site’s rank can be drastically increased if there are a lot of high quality, relevant links pointing toward your web site. The stringer the site directing a link to your web pages, the greater your site’s ranking will be. PIKES PEAK SEO has multiple solutions for increasing your site’s link popularity, a critical component for driving up the overall ranking results of your web site.
Optimization of Video
The emergence of viewers looking for video online has created a whole new avenue for the search engines to index when assisting consumers to find your site. Video search engines like ExpertVillage, Google, Yahoo, MetaCafe, AOL and YouTube all have the ability to index video clips. Developing and creating video and submitting feeds that link back to your site can dramatically increase the viewer traffic to your web site. In many cases, these links to your site from video feeds will help increase link popularity as well.
Submission of Article and Press Releases
Fresh content added to the web in the form of press releases, breaking news, articles and information from subject matter experts is a real value to the search engines. All you have to do is write it, and we will handle submitting your message to the elite PR sites available on the web. We will help you to deliver your news to the entire world quickly, and watch the link popularity and traffic to your web site grow exponentially.
Submission to the Search Engines and Related Directories
Once all the search engine optimization work is done, PIKES PEAK SEO will submit your site to the search engines and related directories. Submitting your web site to the search engines is like ringing their door bell and announcing “we are ready”! Depending on the particular engine, between two and four weeks later the search engine spiders will crawl your site and index your pages for view by interested consumers. In addition, we offer directory submission to sites like Yahoo and DMOZ for greater visibility.
Ongoing Site Recommendations and SEO Enhancements
As your market and search engine requirements change, we can provide your organization with monthly recommendations for ongoing improvements to your web site and search engine optimization that will keep your site’s popularity and traffic from consumers growing.
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