Search Engine Optimization 201 Crash Course

Does your business rely on leads acquired through your website? Are you an E-commerce business trying to outrank your competition on Google for money-making target keywords and phrases? Or are you a digital marketer interested in expanding your search engine optimization knowledge? If so, then this half-day SEO 201 crash course is right for you.

Create a Powerful SEO and Digital Marketing Strategy

Search engine optimization is one of the most effective—yet least expensive—way to drive sales and to grow your business. This class will teach you how create a powerful online marketing strategy, including:

  • The big picture: An introduction to the SEO and digital marketing
  • Making a plan: How to create and implement a successful SEO
  • Two important pieces of the puzzle: Social Media and Content
  • Keep it going: Learn why and how to perform an SEO website audit
    on a regular basis
  • Technologies drives growth: Learn about tools to assist the SEO

Implement the Newly Acquired Knowledge Right Away

Implementing a powerful and winning SEO strategy requires time, resources and knowledge. There’s no doubt about it, some companies simply don’t have what it takes to keep SEO in-house. However, if you’re up for the challenge, you’ll learn tested and proven SEO and digital marketing concepts so that you can implement them yourself and reap the benefit for years to come.

What: SEO 201 Crash Course
When: Tuesday, January 12, 2016 from 1:00 – 4:30 pm
Where: Cheyenne Mountain Conference Resort
3225 Broadmoor Valley Road
Colorado Springs, CO 80906
Level: Beginner to Intermediate
Cost: $129.00

Space is limited and registrations are accepted on a first-come-first-serve basis.



Workshop Agenda

  • 1:00 pm: Registration and networking
  • 1:30 pm: Training part I
  • 3:00 – 3:15 pm: Coffee break
  • 3:15 pm: Training part II
  • 4:30 – 6:00 pm: Sponsored happy hour and networking

Is this Workshop Right for me?

Although this is not an advanced class, the event is best suited for attendees with some prior SEO and digital marketing knowledge. Familiarity with Google Analytics and Google Search Console (formerly known as Webmaster Tools) is helpful but not required.



About the Presenters


Chris Raulf, International SEO Consulting and Training Expert

CChris-Raulf-SEO-Experthris Raulf is an international search engine optimization consulting and training expert. Chris is originally from Switzerland and currently resides in sunny Boulder, Colorado. Pikes Peak SEO and Chris recently teamed up to assist local, national and international clients with all of their SEO, social media, content marketing and online marketing training and consulting needs. With over two decades of hands-on experience under his belt, Chris is a sought after thought leader who frequently presents at industry events. He’s also a LinkedIn expert and enjoys writing for Social Media Examiner.

Greg Walthour, CEO, Pikes Peak SEO

Greg Walthour is the founder and CEO of Pikes Peak SEO, based in Colorado Springs, CO. Greg is a pioneer to the industry with SEO and internet marketing experience dating back to 1996. Today, Greg and his team focus on local, national, enterprise and ecommerce SEO. Additionally, the team at Pikes Peak SEO provides SEM and social media services to businesses of any size.