Google is the big dog in town and it gets to make the rules. What can be frustrating to many is that the rules keep changing. We’re all like little kids and really don’t like it when the rules change. But you have to pay attention, because when Google changes the rules, your website may be penalized — in some cases for things that were rewarded in the past.
The ever changing algorithms may make it worth seeking out the services of a search engine optimization consultant to keep you on the straight and narrow. You can stay informed when Google makes a change through the Pikes Peak SEO blog.
Here are a couple things that will get you on Google’s naughty list, bump you off the search results and earn you a lump of coal in your stocking.
- Legitimate link building gets tougher: According to Google:
“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.
Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines.”
This has grown to include some links from guest blog posts.
Remember that SEO is a long-term commitment and rarely comes with overnight success. If all of a sudden your website is flooded with back links, I’d start asking questions and fast. Because it is likely Google will.
So stick to linking to and receiving in-bound links from relevant websites. That is sites that make sense for your type of business.
- Google is cracking down on duplicate content:
Using someone else’s content or plagiarizing has always been a bad idea, not to mention illegal. You may even be tempted to reuse your own content. Either way, Google will ding you for it hurting your search rankings. There are programs out there that claim to rewrite your content automatically. This is not a good idea as it creates awkward and unnatural content that doesn’t fool anyone. Google has gotten wise and has ways to snoop out this type of content manipulation.