What Does Google Consider Mobile-Friendly?

Google recently announced that it will now be adding a “mobile-friendly” label to their mobile search results. This just another indicator of how important mobile is to SEO and the way we gather and consume information. In the same announcement, the company stated that they are testing mobile-friendly as a ranking factor.

Here is an example of the label provided by Google. The change will be rolling out globally over the next few weeks.





But you may be asking yourself, “What does mobile-friendly actually mean?”

According to Google, a page is eligible for the ‘mobile-friendly’ label if it meets the following criteria as detected by Googlebot:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Here are some tips on what to check to make sure you meet the criteria.

Your SEO expert can be a great resource to help analyze how mobile-friendly your site really is and what important SEO factors to consider.