A website homepage is the most significant page you create. It holds the highest ranking significance of all your pages, it tells the world what your business is about and it serves as the main entry point for visitors to come into your online storefront. So it is important to pay close attention to what you include and leave off your homepage.
Know your target really well. We have become accustomed to finding what we are looking for quickly and not having to spend a lot of time reading to find out what we want. So that changes the type of information we put on the homepage and the way the information is delivered.
Determine what you want visitors to know and what you want them to do right away. Then make that information easy to find and scan and then show them very directly what the next step is. What is the call to action? Fill out a form, watch a video, get a free report, subscribe – whatever it is make it obvious and easy to do.
- Tell people what you do and who you are. Why should they do business with you and then prove it. News stories, reviews, testimonials, etc., are all ways you can prove your trustworthiness.
- Quickly answer the question, “What’s in it for me?” How is your product or service going to help this person? This is more than what it does (features). It’s how it helps or solves a problem (benefits).
- Avoid distractions that move the visitor away from the site or off the conversion path.
- Be specific and disciplined. Too much information becomes a distraction and a turn off. Remember, we don’t want to have to read and sift through information to find what we are looking for.
- Be consistent with navigation. Make it easy for people to know where to go next.
- Reward their visit by offering them something right away. Free report, free consultation, free subscription.
Your homepage holds great value for your SEO strategy. Make sure it is optimized to today’s user and search engine expectations. You can find more helpful tips and useful information on the Pikes Peak SEO blog.