• Industry Still Getting Arms Around Pigeon Shock

    September 15th, 2014

    Google really has shaken up the local search results world with its recent Pigeon update. The update was quietly and unexpectedly dropped onto the SEO world and the ripple effects are still being felt. We have reported, as have many SEO blogs and trade publications, that the immediate impact of Pigeon has been a significant change in the local search results page.

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  • Authorship is Out: What About Author Rank?

    September 12th, 2014

    Now that Google has dropped Google Authorship does this mean that Author Rank is gone as well? Not yet, anyway. Google appears to be keeping the concept of Author Rank intact for the time being. Instead Google will be relying on other ways to determine the author of a story. They are relying on pre-Google Authorship cues.

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  • Beware: Google Dorking has a Darkside

    September 8th, 2014

    Google Dorking is back in the news again with a recent warning coming from the Department of Homeland Security which includes the following:

    “Malicious cyber actors are using advanced search techniques, referred to as “Google Dorking” to locate information that organizations may not have intended to be discoverable by the public or to find website vulnerabilities for use in cyber attacks

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  • What Does Google Consider to be Spam

    September 4th, 2014

    You hear the word spam bandied about quite a bit in the world of search engine optimization and search engine algorithms. It is fairly obvious that spam is not a good thing and should be avoided. But what does Google really consider to be spam?

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  • Infographics and SEO

    September 2nd, 2014

    Infographics have been the hot not so new thing in content for the past few years. These are a very effective way to convey complex information in a compelling and interesting way. We like to scan not read and we love pictures and graphics. Infographics offers the best of both.

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  • Is Your Homepage Inviting or Off-putting?

    August 28th, 2014

    A website homepage is the most significant page you create. It holds the highest ranking significance of all your pages, it tells the world what your business is about and it serves as the main entry point for visitors to come into your online storefront. So it is important to pay close attention to what you include and leave off your homepage.

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  • Google Keeping More Users in its Own Universe

    August 25th, 2014

    Google seems to have done a complete 180 from its beginnings. Early on, Google had been trying to connect a user to information they seek and send them to that information on other websites via links on the search results page, which set the standard for search engines. This has radically changed and it can have a significant impact on SEO.

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  • It’s Not Nice to Fool Father Google

    August 21st, 2014

    For those of us who are disheartened and frustrated by Google’s constant updates to its search algorithm we can direct some those feelings toward the knuckleheads to insist on trying to game the system and engage in “black hat” SEO tactics. This behavior has leaked over into the social media world now.

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  • SEO Growth and Hacking

    August 18th, 2014

    Born out of necessity, frustration and innovation, Growth Hacking is a relatively new idea to help mainly startups (for now) focus on growth and only growth. According to Wikipedia, growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.” The primary […]

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  • Much Ado About Nothing

    August 14th, 2014

    Google just announced that it will be giving a slight ranking boost to sites with an SSL certificate. The SEO world seems to be greeting this news with a bit of skepticism. The upshot of the announcement is that Google has determined that secure sites are better sites. For right now, Google considers this a “lightweight” boost but has not ruled out the possibility of strengthening this as a ranking signal at some point in the future.

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