• Should You Be Responsive or Fast?

    August 11th, 2014

    Responsive websites were the darlings of 2013. Then Google came out and said that site speed was going to be even more important as a ranking criteria and quality user experience indicator than it was before. This seemed to conflict with responsive websites, which if not properly optimized can bog down and impact site speed. So what’s a small business owner to do? Go for responsive design or go for speed?

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  • Avoid Being Bashtagged

    August 7th, 2014

    The Internet is instant and can be brutal at times. As marketers you can get rapid feedback on promotions especially in the social media sphere. Epic success and epic failure go viral instantly and can have a significant impact on your business both positively and negatively. Your mom was right when she told you that all you really have in life is your reputation. Take good care of it and it will take good care of you. This has never been truer in today’s Twitter, Facebook and Instagram happy world.

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  • Retrofitting SEO Difficult and Costly

    August 4th, 2014

    They will tell you in construction that it always more difficult and usually more costly to retrofit a building or house than it will to build it from scratch. The same holds true for building websites and SEO. It is always best to work with an experienced SEO expert when you are designing and building your website. Pure designers, may build wonderful sites, but often will miss critical structural SEO issues that can be difficult to change after the fact.

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  • Always Keep the Target Audience in Mind

    July 31st, 2014

    The golden rule of marketing still holds true and translates directly into SEO. Know your audience. This is the most important thing to keep in mind as you develop your website, its content and your SEO strategy. The good news is that there is a high likelihood that what your audience wants to see on your website is what Google wants to see. Both want relevant, well crafted content that is easy to find and use.

    It can be easy to get so bogged down in your SEO strategy that you loose sight of the end user. The first question you need to ask is will the target customer like this, and then ask will Google like this. There are of course some back of the house activities that your end users never see, such as meta data. But the results they generate will impact your potential customers in the way you rank. That is where the two overlap.

    The SEO industry lost track of customers during its keyword stuffing hay day. No longer were web publishers creating content for the end user. They were writing awkwardly worded sentences just so they could use the exact keyword phrase as often as possible so Google would know what the content was about and have it show up at the top of the search results. When the target customer opened the story and read the keyword stuffed content, they were put off and would often move on. That practice has gone by the wayside and now Google reads and evaluates content much in the same way your target customers do.

    Keeping the target customer top of mind also plays a critical role in converting them into paying customers. How can you engage with your customers on their level and serve them the right information at just the right time in their buying cycle? That will help you take all the traffic you are generating from your SEO efforts and turn them into paying customers to give you a real return on your SEO investment and ultimately grow your business. Which is, of course, the main goal in the first place.

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  • Social Bookmarking Can Provide Indirect Boost to Ranking

    July 29th, 2014

    Generating quality relevant content on your website has become critical to attracting and engaging your target market and ranking well with the search engines. But how can you further leverage all that great content you are generating beyond the pages of your website? One way is to promote the content through social bookmarking.

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  • Links….To Build or Not to Build?

    July 24th, 2014

    The question of link building as a viable strategy for today’s SEO is still getting quite a bit of chatter. Some want to declare link building to be dead while others including Google’s own Matt Cutts claim just the opposite. The uncertainty seems to have impacted the amount of money companies are spending on link building these days. At least according to the annual Skyrocket SEO Link Building Survey.

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  • Who Are Google’s Quality Raters?

    July 21st, 2014

    A lot has been made of the current update to the Google Quality Raters’ guidelines that were recently leaked once again. It begs the question. Who are the quality raters anyway?

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  • Google Getting Swamped with RTBF Requests?

    July 17th, 2014

    Google has gotten a bit of bad press lately when it began to implement Right to Be Forgotten (RTBF) requests. In the process, links to a number of important news articles were incorrectly taken down, namely some Guardian newspaper articles. Many of these erroneous take-downs have been rectified.

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  • The Quest for Quality Content Hits Press Releases

    July 14th, 2014

    Issuing press releases has long been an effective practice to share news with the media and your customers that came with the added benefit of helping improve search engine rankings. Like many things that work well, it became overused and abused, hurting the legitimate newsmakers.

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  • Is Google Losing Its Edge?

    July 10th, 2014

    There is no doubt that Google is still the whale in the search engine pond sending 17 times the amount of traffic than the next four combined. But a couple of things are happening that may be softening Google’s edge a bit.

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