Issuing press releases has long been an effective practice to share news with the media and your customers that came with the added benefit of helping improve search engine rankings. Like many things that work well, it became overused and abused, hurting the legitimate newsmakers.
The increased emphasis Google has placed on quality content has caused one wire service to take action. PR Newswire recently announced that it will now be evaluating the content of press releases prior to being released over the company’s distribution network. This is an effort to increase content and website value for its audiences, and limit the exploitation of content distribution for questionable SEO tactics.
In a press release PR Newswire listed the following quality factors when evaluating press release content.
• Inclusion of insightful analysis and original content (e.g. research, reporting or other interesting and useful information);
• Use of varied release formats, guarding against repeated use of templated copy (except boilerplate);
• Assessing release length, guarding against issue of very short, unsubstantial messages that are mere vehicles for links;
• And overuse of keywords and/or links within the message.
Press releases remain an effective way to share news with the media and your customers via the web. PR Newswire will now help you up your game. Having the latest industry information can help you stay ahead of the competition.