Remember the Other Guys

We all get so caught up in what Google says and does that it can be very easy to forget that there are other search engines out there that are also worthy of our attention for SEO. Yahoo in particular has just achieved its highest share of U.S. searches in more than five years. That’s according to web traffic analytics provider StarCounter.

The company reports that Yahoo share reached 10.4 percent, a significant gain over the 8.6 percent share it garnered in November. Bing appears to be on a growth trend as well. Their share of the market also increased, just not as much as Yahoo. Bing’s share went from 12.1 percent to 12.5 percent. The growth appears to have come at the expense of Google, whose share dropped to 75.2 percent, down from 77.3 percent.

Some of Yahoo’s growth can be attributed to its recent partnership with the Mozilla Firefox browser. Yahoo now comes as the default browser for Firefox. December was the first full month of results. It will be interesting to see if Yahoo can hold onto these customers and if the growth trend continues beyond December.

Google remains the big gorilla in the room, but the next two search engines represent nearly 23% of the market. Worth a paying attention to? You bet.  Staying current with the trends for these search engines can only help you make the most out of your SEO endeavors.