They will tell you in construction that it always more difficult and usually more costly to retrofit a building or house than it will to build it from scratch. The same holds true for building websites and SEO. It is always best to work with an experienced SEO expert when you are designing and building your website. Pure designers, may build wonderful sites, but often will miss critical structural SEO issues that can be difficult to change after the fact.
It is very easy to get all caught up in the excitement, stress and pressure of launching a new website. This often coincides with a new business venture, which comes with a host of its own challenges and stressors. When money and time are tight, it can be very tempting to put off SEO until after the website is launched. This is a mistake and usually costs you more time and money in the end. The biggest cost is lost revenue due to low ranking with the search engines because your site is not optimized.
SEO is more than simply setting up title tags, keywords, meta tags, and the meta description tags. There are many other much larger SEO issues that need to be addressed early in the design process. Is your site architecture set up for the Google bots? Is it carawlable? Have you configured your CMS and eliminated duplicate content? A qualified SEO can make sure these issues are address, plus many more, so that when you do launch your new website you can move up the rankings and sell more product and services.
If you have already launched a site, or are coming to the SEO party a bit late, don’t panic. You can still adjust and optimize your site. It just takes a bit more effort. Whether before the launch or after, SEO is a critical part of your business success. It is a must-have in today’s connected world.