Untapped Opportunity for Schema.org Rich Snipits

Have you been putting off adding schema.org rich snipit markup to your website? Well it might be time to figure it out. A Searchmetrics study conducted in March of 2014 indicated that 36.6% of Google’s search results include at least one snippet with information derived from Schema.org and a paltry 0.3% of domains are using the markup code on their websites. The study analyzed tens of thousands of keywords and over half a million web domains.

This means the websites who use the markup have a distinct advantage with the search engines.  Using other SEO tools in conjunction with the markup is the best way top ensure your search is where you want it to be.

It is likely that the number of websites using the schema.org markup has gone up since the study was released, but it is equally likely that there is still a lot of room to benefit.

As a reminder, SearchEngineLand.com defines Schema.org as “a shared markup vocabulary recognized by search engines, to provide a shared collection of schemas that webmasters can use to create On-page markup, which enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web.”

The early adopters have been larger sites who typically have more resources, skilled SEOs and webmasters and more organized online marketing efforts. It can be a bit of a challenge to wade through the schema markup code, but the effort should pay off. SearchEngineLand.com has a library of articles on the subject that can help get you started.  You can also keep up with the current SEO trends to further help you.