Why Most Videos Go Undiscovered

Videos can be a great way to promote your product or service. Yet, according to Virool an online video advertising platform, 90% of videos get less than 1,000 views. The problem doesn’t seem to be in the quality of the content, but instead in the fact that so many go undiscovered.  Knowing what people are looking for when they search is an important step in resolving this.

There are more than 2 million video uploads a day. Getting your video to go viral is always the goal of any campaign, but is a tall order given the competition. So how does one go about doing that?

You need to promote your video like any other marketing asset in your arsenal. There is simply too much noise out there to post and hope. You need to actively reach out to your target audience and get them to view your video. That means you want them to spend some time watching. You have to ask yourself if it is really a view if the person drops off in the first 30 seconds. Most experts don’t count a view until the video has been watched for more than 30 seconds. If you consider that most videos are 60 – 90 seconds, you need someone to stay with you for 30 – 50% of the video in order to be counted.

Working with an SEO expert to optimize your video is an important step. This will ensure your videos rank well on the search engines. Working with an effective video production company is critical to ensure that your video will be watched to the end. And promoting your video using services like Virool can give your great video the boost it needs to go viral.