• You’ve Been Warned by Google

    February 3rd, 2015

    Google appears to have taken the next step in its quest that all sites be mobile-friendly. The company recently has started to send warnings to users who have verified their site via Google Webmaster Tools when their site is not mobile-friendly.

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  • Remember the Other Guys

    January 26th, 2015

    We all get so caught up in what Google says and does that it can be very easy to forget that there are other search engines out there that are also worthy of our attention for SEO. Yahoo in particular has just achieved its highest share of U.S. searches in more than five years. That’s according to web traffic analytics provider StarCounter.

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  • Local 3-Packs

    January 19th, 2015

    You’ve heard of 6-packs — as in soda or beer. But what about 7-packs, 5-packs and now local 3-packs? Is this the beverage industries attempt to get us drink more or to cut back? Not likely.

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  • Untapped Opportunity for Schema.org Rich Snipits

    January 12th, 2015

    Have you been putting off adding schema.org rich snipit markup to your website? Well it might be time to figure it out. A Searchmetrics study conducted in March of 2014 indicated that 36.6% of Google’s search results include at least one snippet with information derived from Schema.org and a paltry 0.3% of domains are using the markup code on their websites. The study analyzed tens of thousands of keywords and over half a million web domains.

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  • Monitoring Third Party Websites for Security Issues

    January 5th, 2015

    We all know that security and protecting your websites from uninvited guests is of paramount importance. It is also important to monitor the security of any third party plug-ins or content management systems as well. We were reminded of that fact by the security firm Sucuri’s announcement about a malware problem associated with a WordPress plug-in.

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  • Is the Internet Poised for Radical Change?

    December 29th, 2014

    European authorities continue to chip away at Google, and people can now have information removed from the internet that they don’t like. The proliferation of apps is fundamentally changing the way the Internet functions and can ultimately have a significant impact on its structure. And, the specter of the U.S. giving up control over the Internet coupled with the “net neutrality” fight leave many unanswered questions. What will the future Worldwide Web look like?

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  • Beware of SEO Silos

    December 22nd, 2014

    Sometimes in business we focus so much on one thing that we lose sight of the big picture, or we forget to make sure it all works together to meet the business goals. SEO plays a very important role in business success today. However, SEO alone is not the end all to be all. SEO needs to flow through and from all parts of the business into a cohesive strategy that will lift the entire company.

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  • Backlink Authority is Not Everlasting

    December 15th, 2014

    Periodically the SEO Trade Publication headlines light up with tales of woe caused by the latest algorithm update and the impact it has on website ranking. Some are winners, and are some losers. The constant changing nature of the Internet and the search algorithms is a great source of consternation among SEO pros and webmasters alike. But keeping up with the changes is a fact of life and a cost of doing business today.

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  • Early Adopter CEOs Abandon Desktop, Go 100% Mobile

    December 8th, 2014

    Could it be that we are seeing the beginning of the executive suite abandoning the desktop for a move to mobile? Early adopter CEOs are starting to give up their desktop and move to mobile devices to run their companies.

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  • What Does Google Consider Mobile-Friendly?

    December 1st, 2014

    Google recently announced that it will now be adding a “mobile-friendly” label to their mobile search results. This just another indicator of how important mobile is to SEO and the way we gather and consume information. In the same announcement, the company stated that they are testing mobile-friendly as a ranking factor.

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