Google recently announced that it will now be indexing information contained in apps in order to provide the most relevant and timely results no matter if the information lives on a web page or in an app. According to the Company, “App Indexing lets Google index apps just like websites. Deep links to your Android app appear in Google Search results, letting users get to your native mobile experience quickly, landing exactly on the right content within your app.”
Optimizing for mobile continues to be a critical part of your SEO strategy. This now migrates to your mobile apps as well. Content from indexed apps will now show more prominently in search results. You can find out more about this and other SEO topics on our blog.
Google has published a step-by-step guide on how to implement App Indexing.
The guide tells you how to add deep link support, verify your app’s official website on Google Play Console, how to provide deep links, and check for errors so you can fix them.